Realtime Analytics (realtime.li) will change its name to NowMetrix on February 1, 2025.
Why the Change? While we’ve built a strong reputation under our previous name and the somewhat quirky “.li” domain, we felt it was time for a brand identity that better reflects our mission and future vision. NowMetrix combines “Now” – emphasizing our real-time capabilities – with “Metrix,” representing our commitment to delivering precise, actionable analytics.
Our core mission remains unchanged. We’ll continue providing the real-time content analytics that over 150 news publishers worldwide have come to rely on. The only difference is that you’ll now find us at nowmetrix.com – a more intuitive and professional web address that matches our global ambitions.
What’s Next?
2025 is set to be an exciting year for us. Beyond the rebranding, we’re investing heavily in new features and capabilities to help newsrooms make even better data-driven decisions. Our development team is working on several innovations that we’ll be rolling out throughout the year.
For our existing customers, the transition will be seamless. All your existing integrations and dashboards will continue to work exactly as before. There is no need to change your tracking scripts or API URLs. The only difference: Starting from February 1, you will be automatically redirected to app.nowmetrix.com to sign into your dashboard. If you’re using a password manager, this means you may need to change our URL there.
We’ll be gradually updating our visual identity across all touchpoints, but the reliable service you depend on stays the same.
Ben Rüegg,
Founder NowMetrix